Plantennas

I worked with a team to create a digital marketing campaign aimed at boosting plantennas awareness and sales. Key elements included defining buyer personas, selecting platforms like youtube, instagram, facebook, and email marketing, and creating engaging content around sustainability. I developed a clear budget, timeline, and KPIs to track success. The campaign utilized interactive social media strategies and creative assets to drive engagement and conversions, ensuring alignment with brand values and audience interests.

This project was submitted to the Digital Marketing Competition hosted by Purdue University Northwest’s College of Business and my team placed 15th among nearly 200 teams nationally and internationally. 

I worked with a team to create a comprehensive campaign overview with specific campaign objectives and goals for the company.

I worked with a team to create a comprehensive campaign overview with specific campaign objectives and goals for the company.

I worked with a team to define campaign themes, visual elements, and messaging framework to guide the campaign and ensure cohesive aesthetics and messaging.

I worked with a team to define campaign themes, visual elements, and messaging framework to guide the campaign and ensure cohesive aesthetics and messaging.

I created a channel strategy to most effectively drive sales, awareness, and engagement. To see my report, click on the photo above.

I created a channel strategy to most effectively drive sales, awareness, and engagement. To see my report, click on the photo above.

I created an engagement strategy for multiple areas of content generation to optimize engagement across platforms.

I created an engagement strategy for multiple areas of content generation to optimize engagement across platforms.

My team performed an in-depth SEO analysis to identify weaknesses and strengths to inform our plan to maximize Plantennas search engine optimization.

My team performed an in-depth SEO analysis to identify weaknesses and strengths to inform our plan to maximize Plantennas search engine optimization.

I conducted a comprehensive competitive analysis with 5 competitors in their industry. To see my full report, click on the photo above.

I conducted a comprehensive competitive analysis with 5 competitors in their industry. To see my full report, click on the photo above.

I worked with a team to define Plantenna's target audience and create a buyer persona to ensure our campaign objectives were impactful and effective.

I worked with a team to define Plantenna's target audience and create a buyer persona to ensure our campaign objectives were impactful and effective.

I created a comprehensive budget for a 6 month campaign, covering multiple platforms, A/B testing, social media audit, email marketing, and an expansion strategy. I calculated important key metrics such as cost-per-click, customer lifetime value, ret

I created a comprehensive budget for a 6 month campaign, covering multiple platforms, A/B testing, social media audit, email marketing, and an expansion strategy. I calculated important key metrics such as cost-per-click, customer lifetime value, return on ad spend, bid management, and overall return on investment. To see my report, click on the photo above.

I worked with a team to outline a monthly timeline for this campaign. We accounted for things like brand awareness, engagement, and retention.

I worked with a team to outline a monthly timeline for this campaign. We accounted for things like brand awareness, engagement, and retention.

I created a company mascot for Plantennas, and recommended integration of "Sproutie" as their 24/7 AI Chatbot on their website, being the face of (and creating) a widget for their app to provide at-a-glance reminders for users, and an animated Youtub

I created a company mascot for Plantennas, and recommended integration of "Sproutie" as their 24/7 AI Chatbot on their website, being the face of (and creating) a widget for their app to provide at-a-glance reminders for users, and an animated Youtube segment for educational purposes and continuity across the brand.

I recommended marketing on Youtube heavily, as it aligns perfectly with their target audience. In addition to the Sproutie videos, I recommended creating engaging demo videos and regular gardening hack videos to build credibility and authority in the

I recommended marketing on Youtube heavily, as it aligns perfectly with their target audience. In addition to the Sproutie videos, I recommended creating engaging demo videos and regular gardening hack videos to build credibility and authority in their industry. This content is everlasting and can be repurposed for other platforms.

The visuals represent their overall brand aesthetic boasting sustainability, renewability, ease-ability, and growth.

The visuals represent their overall brand aesthetic boasting sustainability, renewability, ease-ability, and growth.

I created mockups and recommendations for email marketing tactics as well as researched and chose the best fit for constant contact and CRM programs to use to handle these recommendations.

I created mockups and recommendations for email marketing tactics as well as researched and chose the best fit for constant contact and CRM programs to use to handle these recommendations.

A closer look at the e-book style guide that is promoted in the monthly newsletters - this fun and engaging material helps with engagement and retention.

A closer look at the e-book style guide that is promoted in the monthly newsletters - this fun and engaging material helps with engagement and retention.

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